butter London

About butter LONDON We Believe in Rock and Roll. Great Britain. And Fashion. butter LONDON is the cult phenomenon of the nail industry and is fast becoming famous for our high fashion, 3 Free (non-toxic) nail lacquers and revolutionary waterless nail services.

butter LONDON products are formulated without the use of the harmful ingredients like Formaldehyde, Toluene, DBP or Parabens. butter LONDON was the first company to sell non-toxic nail lacquer in the United States.

By transforming catwalk trends to custom nail colour palettes, butter LONDON has developed a passionate following among fashionistas. butter LONDON Authenticity and why fashion designers love our lacquer Nonie Creme, Founding Creative Director of butter LONDON, has been a backstage fixture at Fashion Week her entire career. She has longstanding relationships with designers who love butter LONDON for the authenticity of the experience. Nonie and the designers sit together, discuss the designer’s muse, look at the collection, and arrive at a bespoke colour just for them.

Nails are a fashion accessory and can have a huge impact on an outfit, so getting them right is crucial. It’s a unique process, and ensures that the designers have creative input and control over their catwalk beauty look, which is incredibly important. butter LONDON’s fashionable friends include designers like Alexander Wang, Victoria Beckham, Betsey Johnson, Vena Cava, Calvin Klein, Issa, Rachel Zoe, and many more. butter LONDON is honoured and delighted to be a part of their world, and they help to ensure that butter LONDON customers receive genuine, high fashion colours.

Company History butter LONDON was originally founded in 2005 by Londoner, Sasha Muir. While researching hygienic and affordable nail services and high quality products, Muir was introduced to high fashion nail and colour expert, Nonie Creme. With years of experience in the industry, Creme’s expertise was quickly put to use with the development of a cutting edge, unique collection of lacquers and products that encompass Rock and Roll, Great Britain and Fashion. Muir now serves on the Board of Directors, helping to incubate new business concepts. Nonie continues with the company as Founding Creative Director and remains at the forefront of formulation and design with imaginative techniques, bold graphics, and audacious cheeky humor.